Welcome to Our Story: Building Success Through Side Hustles and Smart Choices

We’re so glad you stopped by. Your visit means a lot to us! Once you read this story, you’ll understand why we’re so passionate about helping others create multiple sources of income—and why consumable products are one of the best ways to build long-term, repeat income.

Our passion stems from experience and a deep belief in the power of diversifying income. Life can be unpredictable, and relying on a single source of income can feel like walking a financial tightrope. That’s why we believe in equipping individuals with tools to thrive, no matter the circumstances.

The Seeds of an Entrepreneurial Spirit

Before we met, we each had successful careers that shaped our entrepreneurial journeys.

Chuck’s Journey:
From the very start, Chuck knew he wanted to be his own boss. Growing up, he watched his father, a dentist, work hard for every dollar, earning only when he was with patients. His dad was a respected professional, but Chuck saw the downside of trading time for money—no paid vacations or sick days, and no income without active effort.

While in college, Chuck interviewed the owner of a plastic bag manufacturing company, and the advice he received changed his perspective forever. The owner explained that consumable products—items customers need repeatedly, like bread bags—offered a golden opportunity for consistent income. That insight became a guiding principle in Chuck’s life: focus on products that foster repeat business.

Deandra’s Perspective:
Deandra grew up immersed in the business world. Her father ran a wholesale and vending business in Kansas, and family dinners often revolved around business discussions. She worked in her father’s company and later joined the Federal Trade Commission as a Consumer Protection Specialist. There, she learned the importance of ethical business practices, ensuring companies treated their customers fairly.

Deandra eventually returned to her entrepreneurial roots, buying and operating an Apple computer store. Her upbringing and professional experiences instilled a belief in the moral obligation businesses have to their customers, employees, and communities—a philosophy she lives by to this day.

The Power of Partnership

We’ve been married for over 30 years, and for most of that time, we’ve worked side by side as business partners. Whether it was Deandra running her computer store with Chuck as her sales manager or both of us building a juice company from the ground up, we’ve always shared a passion for entrepreneurship and problem-solving.

Life wasn’t always smooth sailing. In 1995, we were forced to sell our juice business after losing a critical line of credit. It was a devastating loss, but it taught us one of life’s most valuable lessons: never rely on a single source of income.

Where We Are Now

Today, we’re proud to run two thriving businesses:

1. Juice-Based Beverages: A specialty venture with minimal overhead. By partnering with the company that bought our original juice business, we now provide private-label juice products for a major retailer. This collaboration is a testament to turning setbacks into opportunities.
2. Consumer Products Marketing: For over 24 years, we’ve been part of a team representing a $2.5 billion consumer products company. These products are everyday essentials, ensuring steady demand and repeat income.

Both ventures are rooted in the same principle: consumable products create reliable, ongoing income streams.

Why Consumable Products Are the Ultimate Side Hustle

If you’re looking for a way to build a second income stream or start a side hustle, consumable products are an excellent choice. Why? Because they’re always in demand. Customers return for them repeatedly, creating long-term, sustainable income potential.

Life can be unpredictable. Careers can change, businesses can pivot, and industries can evolve. Having multiple income streams ensures you’re prepared for whatever comes your way. It’s about financial security, peace of mind, and the freedom to live life on your terms.

Join Us on This Journey

We’ve been through the ups and downs of entrepreneurship, and we’ve come out stronger, wiser, and more committed to helping others do the same. Whether you’re dreaming of a side hustle, looking to diversify your income, or simply exploring what’s possible, we’re here to share what we’ve learned.

Thank you for taking the time to get to know us. We hope our story inspires you to take the first step toward building your financial future—one consumable product at a time.

Let’s grow together,

Chuck & Deandra

Chuck and Deandra on Safari in Africa